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Frank Ski: The Voice of Atlanta and a Champion for Our Community’s Health
If you’ve spent more than five minutes driving through the streets of Atlanta during the morning rush, you know the sound of a legend. That voice: smooth, authoritative, and filled with a genuine love for this city: belongs to none other than Frank Ski. For decades, he hasn’t just been playing the hits; he’s been the heartbeat of our community.
At I Will Survive, Inc., we believe in the power of community leadership. We know that when people with a platform use their voice for good, real change happens. Frank Ski is a prime example of that. Whether he’s behind the mic at V-103 or KISS 104.1, he’s always been more than a DJ. He’s a journalist, a philanthropist, and a champion for the people of Atlanta.
The Return of a Legend
We were all thrilled to see Frank Ski return to the Atlanta airwaves. There’s a certain comfort in hearing a familiar friend when you’re navigating the morning traffic or getting the kids ready for school. His career has seen him dominate the ratings at V-103 for years, and his move to KISS 104.1 only further cemented his status as the "Voice of Atlanta."
But what makes Frank special isn't just his ability to break a new record or land a big interview. It’s his deep-rooted commitment to the city. He doesn't just talk to Atlanta; he listens to us. He understands the struggles, the triumphs, and the unique culture that makes our city what it is. This connection is why his influence is so vital when it comes to important issues like public health and community wellness.
More Than Just Radio: The Frank Ski Kids Foundation
While many know him for his radio personality, we really admire Frank for what he does when the "On Air" light is off. Established in 2005, the Frank Ski Kids Foundation has been a beacon of hope for young people in our city. By providing opportunities in science, technology, athletics, and the arts, Frank is helping the next generation dream bigger than their circumstances.

We see a lot of ourselves in Frank’s mission. Just as he works to empower the youth, we work to empower families affected by breast cancer. We believe that a strong community starts with healthy, supported individuals. When Frank takes kids on international excursions or hosts his annual Youth Bowl, he’s building resilience and curiosity: the same kind of resilience we see every day in the survivors we serve.
A Heartfelt Tribute to Wanda Smith
It’s impossible to talk about Frank Ski’s legacy without mentioning his long-time co-host and "radio wife," the late Wanda Smith. Atlanta lost a giant when she passed, and the void she left behind is still felt by all of us. Wanda wasn’t just a comedian; she was known as one of Atlanta’s "biggest givers."
Wanda had a heart for the people. She was often the first person to step up when a family was in need, and her spirit of generosity was infectious. At I Will Survive, Inc., we recognize that spirit. It’s the same spirit that drives our Ladies First Initiative, where we celebrate women’s leadership and community health advocacy. Wanda was a pioneer for women in Atlanta media, and her dedication to helping others serves as a constant reminder that we are all called to serve.

Alt-tag: Professional woman representing the Ladies First Initiative by I Will Survive, Inc.
Connecting the Mic to Women’s Health
You might wonder how a legendary DJ connects to the world of breast cancer advocacy. While we’ve been doing our research, it seems we can’t find a specific clinical health program run by Frank himself, but perhaps we can see his impact through the way he amplifies the voices that matter.
In a city like Atlanta, where health disparities can be significant, having a trusted voice like Frank Ski talk about wellness is a game-changer. When leaders like Frank use their platform to discuss the importance of check-ups, self-care, and community support, people listen. For breast cancer survivors, visibility is everything. Seeing the leaders they admire acknowledge the journey of survivorship provides a sense of validation and strength.
We’ve found that figures like Frank are vital for amplifying the voices of survivors. When he shares stories of resilience or highlights local organizations, he helps break down the stigma and fear often associated with a cancer diagnosis. We stand with leaders like him because we know that building a healthier Atlanta requires everyone to be at the table.
The "Inspirational Vitamin": Resilience in Every Form
If you’ve listened to Frank for a while, you know about his "Inspirational Vitamin." It’s that daily dose of motivation, a small nugget of wisdom to help you get through the day. To us, this parallels the incredible resilience needed by those affected by breast cancer.
A diagnosis is a heavy weight to carry. Between treatments, doctor’s visits, and the emotional toll on the family, it’s easy to feel overwhelmed. Many survivors also deal with what we call "chemo-brain": a cognitive fog that can make daily tasks feel like a mountain. We offer strategies for healing, such as physical activity and social support, but sometimes, you just need that mental boost to keep going.

Frank’s "Inspirational Vitamin" is like the emotional equivalent of the support groups we host. It’s a reminder that you aren't alone, that you have the strength to face another day, and that your community has your back. Whether it’s through a notebook to track your thoughts: like our I Will Survive Notebook: or a morning radio segment, staying positive is a key part of the survival journey.
I Will Survive, Inc. Stands with Atlanta’s Leaders
At I Will Survive, Inc., our mission is simple: we provide support to those affected by breast cancer so they can focus on healing. But we don’t do it alone. We are proud to be a part of the same Atlanta fabric that Frank Ski has helped weave.
We look at Frank’s commitment to the "Outside the Box" approach: thinking differently about how to help people: and we apply that to our own work. We go beyond just awareness; we provide real, tangible support to keep families stable. Whether it’s helping with rent during treatment or providing a listening ear, we are here for the long haul.

We invite you to join us in this mission. You can support our work by checking out our Fundraising Campaign or even grabbing some gear from our shop to show your Atlanta pride and your support for survivors. From the Official IWS T-Shirt to our Atlanta Skyline T-Shirt, every purchase helps us fund the programs that keep our community healthy.
A Summary of Community Strength
Frank Ski isn't just a voice on the radio; he’s a testament to what it means to be an Atlantan. He shows us that success isn't just about ratings or fame; it’s about what you give back.
Takeaways from Frank Ski’s Legacy:
- Consistency Matters: His long career at V-103 and KISS 104.1 shows the power of being a steady voice for the people.
- Philanthropy is Key: Through his foundation, he’s investing in the future of our city.
- Honor the Trailblazers: We must never forget the contributions of legends like Wanda Smith.
- Voice is Power: Using a platform to amplify health awareness and survivor stories can save lives.
- Resilience is Universal: Whether you’re a kid in his foundation or a breast cancer survivor, the spirit of "I Will Survive" is what keeps us moving forward.
We are so grateful for leaders like Frank Ski who make Atlanta a better place to live. Together, we can continue to build a city that isn't just known for its music and culture, but for the way we take care of our own.
How You Can Get Involved Today:
- Donate: Support our ongoing efforts to help families in the cancer journey by visiting our Donation Page.
- Volunteer or Intern: Are you a student or a professional looking to give back? We are always looking for Health Advocates and Content Creators. Check out our Internship Program.
- Shop for a Cause: Need a gift? Our Pink Total Massage Gun or a 2024 Calendar are great ways to support our mission.
- Stay Connected: Follow us for more stories of inspiration and community health.
Frank Ski reminds us every morning that it’s a great day in Atlanta. Let’s work together to make sure it’s a healthy one, too. We’re in this together, Atlanta!