I Will Survive, Inc. Media Kit (2025)

Mission & Vision

I Will Survive, Inc. (IWS) is a 501(c)(3) nonprofit organization dedicated to empowering individuals at higher risk for or affected by breast cancer. Through financial assistance, prevention education, and wellness programs, IWS provides hope, stability, and support for families navigating the cancer journey.

Founded: 2010 by U.S. Army Veteran Anisa Palmer
Vision: A world where every person—regardless of income or background—has equitable access to cancer prevention, treatment, and care.
Motto: Mission first. People always.

By the Numbers

  • 15+ years serving the community
  • $4 million+ raised to support families
  • 4,000+ survivors and families assisted
  • 5 tons of food donated
  • 100% of clients prevented from eviction

Core Programs

Financial Assistance

Provides emergency rent, mortgage, and utility relief so patients can focus on healing—not housing insecurity.

Education & Prevention

Hosts free community workshops, health fairs, and early-detection events promoting nutrition, stress management, and breast self-exams.

Wellness & Mentorship

Offers emotional support, survivor mentorship, and mental-health sessions to strengthen families throughout treatment and recovery.

Awards & Recognition

  • Phoenix Award – City of Atlanta
  • Candid Platinum Seal of Transparency
  • GreatNonprofits Top Rated
  • Walker’s Legacy Power 25 Honoree
  • Atlanta Business Chronicle – Small Business Person of the Year Finalist

Media Highlights

National & Local Coverage

The Atlanta Journal-Constitution · Atlanta Business Chronicle · Essence Magazine · Atlanta Magazine · NBC · CBS · The Kelly Clarkson Show · Yahoo News · PR Newswire · FEMI Magazine · BlackNews.com · VoyageATL · Dana Barrett Show · WCLK 91.9 · Radio One · Star 94.1 · 11Alive/Atlanta & Company

Notable Features

  • The Kelly Clarkson Show (2024) – National spotlight celebrating IWS and surprising survivors with gifts.
  • Essence Magazine (2024) – Inspiring feature on IWS’s mission to advance health equity for women of color.
  • Atlanta Magazine (2023) – Coverage highlighting Anisa Palmer’s leadership and IWS’s impact across Metro Atlanta.
  • Atlanta Journal-Constitution (2020) – Feature on Anisa Palmer’s journey from soldier to community leader.
  • Atlanta Business Chronicle (2022) – Recognition for innovative nonprofit leadership and community economic impact.
  • Indisputable with Dr. Rashad Richey (2025) – Interview introducing IWS’s AI-powered Mobile Wellness Clinic.

Looking Ahead

  • Expand digital reach to engage younger audiences through podcasts and social media.
  • Scale financial aid nationally to eliminate housing insecurity for breast cancer patients.
  • Launch AI-powered Mobile Wellness Clinic to deliver screening and education to underserved neighborhoods.

About the Founder: Anisa Palmer

From a mother’s love to a movement of hope.

Anisa Palmer, U.S. Army combat veteran and founder of I Will Survive, Inc., turned personal loss into a mission of empowerment. While serving in Iraq, she envisioned her late mother—who passed from breast cancer when Anisa was five years old. That moment inspired her to ensure no family faces breast cancer alone.

In 2010, Anisa founded IWS, blending prevention, financial support, and wellness programs for families most in need. Her leadership transformed grief into growth, touching thousands of lives across Georgia and beyond.

Today, Anisa is a nationally recognized speaker and advocate for health equity, women’s empowerment, and leadership through adversity, inspiring audiences to transform pain into purpose.

“What began as one mother’s memory has become a movement to ensure no one fights alone.”

Contact

I Will Survive, Inc.
Website: iwill-survive.org
Email: info@iwill-survive.org
Social: @IWillSurviveInc