TWO ATLANTA-BASED ORGANIZATIONS FORGE NEW PARTNERSHIP TO HELP GEORGIA FAMILIES “BEET” CANCER
Contact Andrea Clement
Non-profit Cancer Support Philanthropy and Plant-based Juice Company Join Forces to Provide Resources and Aid to Cancer Survivors and Families
Atlanta, Ga. – Two Atlanta-based organizations forged a new partnership to provide support in the fight against breast cancer to patients and their families. A cancer diagnosis impacts nearly everything about the life of a cancer patient as well as the lives of his or her family members. From diet, to finances, to mental health, a parent’s long-term illness affects all aspects of daily life for the patient and family. After losing her own mother to breast cancer, Anisa Palmer established I Will Survive, Inc. in 2010 to help families survive the strain and stress caused by a parent’s breast cancer diagnosis. Palmer’s non-profit organization provides vital resources including financial aid, meals, transportation, care packages, and any products or services that can help maintain or improve the quality of life for the family of a breast cancer patient.
After connecting over social media and their shared first name, and later coordinating efforts for a charity event, Anisa Mahdi, founder of Plump Pressed Juice Co., plant-based juices and smoothies, felt inspired by the mission of I Will Survive, Inc., and wanted to help. Mahdi then formulated a special blend of nutritious Beet Lemonade to donate 100% of all proceeds from this flavor to I Will Survive, Inc. to support local families and help them “beet” cancer, survive, and thrive while battling the chronic illness. “Typically a company may volunteer to help by donating a portion of proceeds to our organization, so I was overwhelmed with gratitude when Anisa [Mahdi] offered to donate 100% of the proceeds from one of her new juices to I Will Survive,” states Palmer.
“I crave Plump Pressed Juice frequently,” says Palmer, executive director of I Will Survive, Inc. “The flavors are all so good, it’s hard to have a favorite,” she adds, but beet lemonade may be a new top choice. “Beets have a pretty strong taste typically, but the way [Mahdi] blends the lemon and other natural ingredients is perfect,” Palmer explains. Mahdi founded Plump Pressed Juice in 2020 after struggling to find available healthy snack options. “As a ‘snacker’ I found there weren’t enough healthy alternatives in the market with raw, full, and rich ingredients that I could enjoy,” Mahdi explains, so she created her own variety of fresh, healthy and natural alternatives, which became Plump Pressed Juice Co. “I am so excited about our partnership with I Will Survive Inc,” Mahdi adds. “My goal is to ensure that the women [and men] of I Will Survive, Inc will continue to get the financial, health and wellness support they need.”
Palmer and Mahdi look forward to the future and are excited to see how their partnership will continue to help support cancer patients and their families. They hope to connect with more people in the community, as restrictions are lifted post-pandemic. Both organizations had to pivot some operations and functions to adjust during lockdowns and distancing mandates. However, the two entrepreneurs and their organizations are emerging from the pandemic stronger than ever. “When life gives you lemons, grab some Beet Lemonade if you can, and help at least one
person beat cancer while enjoying a healthy and delicious treat,” Palmer concludes.
About I Will Survive, Inc.:
I Will Survive, Inc. is a non-profit 501c3 founded in 2010 by Anisa Palmer, author and combat veteran, who currently serves as executive director of the organization. Based in Atlanta, GA, I Will Survive Inc. provides vital resources and financial aid to breast cancer survivors and their families to prevent eviction, keep family members healthy, and maintain or improve quality of life and standard of living overall. Additionally, IWS provides community outreach and health education. For more information, to donate, or volunteer, please visit www.iwillsurviveinc.org.
About Plump Pressed Juice:
Plump Pressed Juice company, founded in 2020 by Anisa Mahdi, provides flavorful plant-based, natural fruit juices and smoothies available online for delivery to Georgia and other states. For more information please visit www.plumpjuicery.com.