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Urgent: Join our $10 for 10 Sustainability Campaign
A few weeks ago, we sat down with a mother of three who was facing the hardest fight of her life. She wasn’t just fighting breast cancer; she was fighting to keep the lights on. Between the cost of specialized treatments and the loss of income while she recovered from surgery, she was staring at an empty bank account and an eviction notice. She told us, “I thought I could survive the cancer, but I didn’t think I could survive the bills.”
It’s stories like hers that remind us why I Will Survive, Inc. exists. We aren’t just here to hand out pink ribbons; we’re here to make sure families stay stable when everything else is falling apart. But today, we have to be honest with you: it seems we’re facing a bit of a hurdle ourselves.
To keep our doors open and our programs running at full capacity, we need your help immediately. We’re launching our $10 for 10 Sustainability Campaign, and we’d love for you to be a part of it.
Why Your Support is Urgent Right Now
Running a non-profit is a marathon, not a sprint, but sometimes the road gets a little steeper. We’re currently experiencing a cash flow crunch that threatens our ability to provide immediate financial assistance to those who need it most.
While our vision is huge: we aim to serve 10 million families by 2050: our immediate reality requires a community of supporters to step up today. We don’t like asking for help unless it’s truly necessary, but to ensure no family is turned away during their darkest hour, we need to bolster our sustainability fund.
Perhaps you’ve been looking for a way to give back that feels manageable but impactful. That’s exactly why we created the $10 for 10 concept.

What is the $10 for 10 Campaign?
The concept is simple: we’re asking 10,000 people to commit to $10 a month for 10 months.
For the price of two lattes, you can provide the bedrock of support that keeps our prevention education and wellness programs alive. Recurring giving is the lifeblood of our organization. It allows us to plan for the future, knowing that we have a steady stream of resources to catch families when they fall.
You can join the movement right now at our official campaign page.
A Veteran-Led Mission with a Heart for Service
Our founder, Anisa Palmer, is a combat Veteran who understands what it means to be on the front lines. She lost her own mother to breast cancer and turned that pain into a mission of service. That same discipline, urgency, and dedication she learned in the military are baked into the DNA of I Will Survive, Inc.
“We operate like a family because we are a family,” Anisa often says. “When one of us is in the trenches, we all go in to get them out.”
This isn’t just about charity; it’s about community resilience. As a veteran-led organization, we’re committed to efficiency and transparency. We’ve recently moved our fundraising to GiveButter to ensure that more of your gift goes directly to the mission without being eaten up by unnecessary fees.
The Real Cost of Survival
Many people don’t realize that the “pink” in breast cancer awareness often hides a very gray reality: the extreme financial burden of the disease. It’s not just the hospital bills; it’s the transportation to appointments, the specialized childcare, and the overwhelming cost of living while unable to work.

Our Financial Freedom for Fighters program specifically targets these gaps. We provide economic support to help with housing costs and utilities so that a diagnosis doesn’t lead to homelessness. Your $10 a month helps us maintain these emergency funds so we can act fast when a crisis hits.
Beyond the Diagnosis: Mental Health and Mentoring
Support doesn’t end when the treatment does. Many survivors struggle with “chemo-brain” or substance use challenges during and after their journey.
Through our Beyond the Diagnosis Mentoring Program, we offer survivorship support and mental health services across Georgia and Florida. We believe that healing the body is only half the battle; we have to heal the heart and mind, too. By joining our sustainability campaign, you’re ensuring these mentoring sessions remain free and accessible to those who need a hand to hold.
Our Vision for the Future: The Mobile Wellness Clinic
While we are focused on the current crunch, we haven’t lost sight of our big goals. We’re raising funds to launch our Mobile Wellness Clinic. This clinic will bring health, hope, and healing directly into neighborhoods where access to care is limited.

It will cost approximately $1.5 million to operate this clinic and impact 10,000 people in 2027. Gwinnett County has already stepped up with $100,000 to support this capacity-building project, but we need the “power of the people” to bring it across the finish line. Every $10 monthly donation is a brick in the foundation of this clinic.
How You Can Help Today
We know times are tough for everyone, which is why we’re only asking for $10. It’s a small amount that, when multiplied by thousands of supporters, changes lives.
Here is how you can take action:
- Sign up for a recurring gift: Head over to https://givebutter.com/IWSSustainCampaign and select the monthly option.
- Share our mission: Tell your friends and family about the $10 for 10 challenge.
- Be a voice: If you’re a survivor or have been impacted by breast cancer, share your story and tag us.

Summary and Takeaway
I Will Survive, Inc. is more than a nonprofit; it’s a lifeline. We provide financial assistance, prevention education, and mental health support to those affected by breast cancer. Right now, we’re facing a cash flow crunch and need your urgent support through our $10 for 10 Sustainability Campaign.
- The Goal: $10 a month for 10 months from 10,000 people.
- The Impact: Keeping families in their homes and funding our future Mobile Wellness Clinic.
- The Mission: Veteran-led, survivor-focused, and community-driven.
Don’t wait for “someday” to make a difference. The families we serve need you today. Perhaps today is the day you decide that $10 a month is worth the life of a mother, a sister, or a friend.