Non-profit Cancer Support Philanthropy and Plant-based Juice Company Join Forces to Provide Resources and Aid to Cancer Survivors and Families

Atlanta, Ga. – Two Atlanta-based organizations forged a new partnership to provide support in the fight against breast cancer to patients and their families. A cancer diagnosis impacts nearly everything about the life of a cancer patient as well as the lives of his or her family members. From diet, to finances, to mental health, a parent’s long-term illness affects all aspects of daily life for the patient and family. After losing her own mother to breast cancer, Anisa Palmer established I Will Survive, Inc. in 2010 to help families survive the strain and stress caused by a parent’s breast cancer diagnosis. Palmer’s non-profit organization provides vital resources including financial aid, meals, transportation, care packages, and any products or services that can help maintain or improve the quality of life for the family of a breast cancer patient.

After connecting over social media and their shared first name, and later coordinating efforts for a charity event, Anisa Mahdi, founder of Plump Pressed Juice Co., plant-based juices and smoothies, felt inspired by the mission of I Will Survive, Inc., and wanted to help. Mahdi then formulated a special blend of nutritious Beet Lemonade to donate 100% of all proceeds from this flavor to I Will Survive, Inc. to support local families and help them “beet” cancer, survive, and thrive while battling the chronic illness. “Typically a company may volunteer to help by donating a portion of proceeds to our organization, so I was overwhelmed with gratitude when Anisa [Mahdi] offered to donate 100% of the proceeds from one of her new juices to I Will Survive,” states Palmer.

“I crave Plump Pressed Juice frequently,” says Palmer, executive director of I Will Survive, Inc. “The flavors are all so good, it’s hard to have a favorite,” she adds, but beet lemonade may be a new top choice. “Beets have a pretty strong taste typically, but the way [Mahdi] blends the lemon and other natural ingredients is perfect,” Palmer explains. Mahdi founded Plump Pressed Juice in 2020 after struggling to find available healthy snack options. “As a ‘snacker’ I found there weren’t enough healthy alternatives in the market with raw, full, and rich ingredients that I could enjoy,” Mahdi explains, so she created her own variety of fresh, healthy and natural alternatives, which became Plump Pressed Juice Co. “I am so excited about our partnership with I Will Survive Inc,” Mahdi adds. “My goal is to ensure that the women [and men] of I Will Survive, Inc will continue to get the financial, health and wellness support they need.”

Palmer and Mahdi look forward to the future and are excited to see how their partnership will continue to help support cancer patients and their families. They hope to connect with more people in the community, as restrictions are lifted post-pandemic. Both organizations had to pivot some operations and functions to adjust during lockdowns and distancing mandates. However, the two entrepreneurs and their organizations are emerging from the pandemic stronger than ever. “When life gives you lemons, grab some Beet Lemonade if you can, and help at least one
person beat cancer while enjoying a healthy and delicious treat,” Palmer concludes.

About I Will Survive, Inc.:
I Will Survive, Inc. is a non-profit 501c3 founded in 2010 by Anisa Palmer, author and combat veteran, who currently serves as executive director of the organization. Based in Atlanta, GA, I Will Survive Inc. provides vital resources and financial aid to breast cancer survivors and their families to prevent eviction, keep family members healthy, and maintain or improve quality of life and standard of living overall. Additionally, IWS provides community outreach and health education. For more information, to donate, or volunteer, please visit

About Plump Pressed Juice:
Plump Pressed Juice company, founded in 2020 by Anisa Mahdi, provides flavorful plant-based, natural fruit juices and smoothies available online for delivery to Georgia and other states. For more information please visit

Contact Andrea Clement

Phone: 678.779.7549




I Will Survive Inc

Local nonprofit ‘I Will Survive’ provides financial support, prevention education, and health services to those at higher risk and affected by breast cancer.

Big Dave’s Cheesesteaks partnered with I Will Survive Inc

Atlanta charity survives pandemic, helps women and their families survive breast cancer

Once Anisa Warren lost her mother to breast cancer, life was never the same for the grief-stricken 5-year-old. “Birthdays were not even fun anymore, and I had to learn how to grow up without a mother,” Warren states. With a 12% breast cancer rate in the U.S. and a 1 in 8 chance of women developing breast cancer (and 1 in 883 for men), Warren was not alone. Even if she didn’t realize it then, her grief as a child impacted by a parent’s breast cancer diagnosis was, unfortunately, a shared experience that many children endure.

Anisa Warren, executive director of I Will Survive, Inc.

Credit: Contributed

Years later, Warren was 21 and serving her second tour in Iraq with the Army’s 82nd Airborne Division, when she says her mother appeared to her in a vivid mirage, sending a clear message to her in the desert. At that moment, “I knew I was going to exit the military and serve in another way,” Warren says today. Upon her return to the States, I Will Survive, Inc. was born “to help families fight breast cancer so they didn’t have to fight alone. I didn’t want any more children to grow up without their mother due to this horrible disease.”

Warren witnessed first-hand the effect that a parent’s illness has on an entire family. “Our greatest impact is not just helping the families survive in this fight, but to win the small battles in between,” explains Warren, who now serves as executive director of I Will Survive, Inc. Her team helps keep families off the streets and prevent evictions while maintaining a nutritional food supply in the home. Additionally, when a single parent is ill, cancer takes an exorbitant toll on the children, especially if the parent is laid off in the wake of the illness. Therefore, I Will Survive, Inc. helps families maintain their quality of life, such as keeping their lights on, maintaining power and utilities for the family when finances are impacted.

Over the past decade, I Will Survive, Inc. has raised over $2 million in revenue to support its programs and has donated nearly a quarter-million dollars’ worth of food to families impacted by breast cancer, according to their website. Additionally, the organization has provided more than $760,000 in rental assistance, utility bills, and transportation assistance, and maintains a 100% success rate of preventing families from being evicted from their homes.

The Pandemic Pivot

Like many nonprofit organizations, the global pandemic brought major change for 2020. The organization survived by finding new ways to continue serving the community while maintaining safe protocols and operating procedures. They closed their facility in May of 2020 to make the transition to a virtual mode of operation. “We didn’t know if we would make it to the end of the year,” Warren says. “We saw a heavy decline in donations, grant funding, and sponsors from small businesses.”

While everyone was suffering during the pandemic, Warren remained focused on the disadvantaged families struggling to make ends meet, especially with the added stress and strain of virtual online schooling and maintaining internet access for families with school-age children. “How will [these families] keep a roof over their heads?” she wondered, as the pandemic gridlocked the nation with lockdowns and paralyzed the economy with uncertainty. “Thank God for a hold on evictions and disconnections on utilities,” which saved many families from being displaced during 2020, Warren says.

One of the ancillary services I Will Survive, Inc. provides is transportation and accompaniment to physician appointments. However, the pandemic ended that service due to social distancing and postponement of most medical visits, other than COVID patients. The organization pivoted yet again and started providing PPE to families in need, to help reduce the spread of coronavirus. “We mailed and delivered care packages with contactless door deliveries. We held virtual workshops and hosted virtual internships for students from University of Georgia, Emory University, Morehouse School of Medicine, and Kennesaw State University,” Warren states.

Once courts opened back up, eviction rates skyrocketed again, as did utility disconnections. “We were flooded with applications from families fighting breast cancer. We could not shut down – they needed our help!” Warren and her team immediately sprang into action to raise more funds to help maintain their 100% success rate on preventing evictions.

Despite the challenges, I Will Survive Inc. lives up to its name and continues to survive and thrive. Warren has big goals and ideas for the future of the organization, including growing the footprint, expanding their reach, and increasing revenue by at least 20% to help fund a new virtual Home Ownership Sustainability program, designed to “reduce the generational and situational poverty cycle in disadvantaged communities.”

Another significant goal is to decrease breast cancer deaths by 10% in Fulton and Dekalb counties, as well as maintain a 100% turnout rate for voting in local and national elections among the families they serve. Warren also plans to hire five new staff members over the next two years. “Our greatest needs are funding, human resources, and skill-based volunteers,” Warren states.

Without her supporters, donors, and sponsors throughout metro Atlanta, I Will Survive, Inc. may not have survived the pandemic. Warren expressed heartfelt gratitude for the nonprofit’s partners and local small businesses which have enabled them to serve the community over the past decade. These include The Gathering Spot, Regal Nissan, Ford, Entercom, Cool Dads Rock, Cycle Bar of Buckhead, Jack and Jill Foundation (Stone Mountain chapter), and Big Dave’s Cheesesteaks, who adopted families this year.

“Thank you, Atlanta, for helping us make it to ten years; we hope you will support us through these next ten years, and please let this be a reminder to not only do your monthly self-breast exams, annual clinical exams, and mammograms… but please remind someone you love, as well!” Warren concludes.

Ford and Entercom Charity Spotlight

Watch the Entercom Spotlight Celebration presented by Ford on RADIO.COM/SPOTLIGHT2020.

Ford is putting the spotlight on people and organizations doing important, meaningful and essential work in the Atlanta area through Built for Atlanta. Learn about the driven and determined individuals working tirelessly to make a difference below.

Powering Atlanta Forward

Ford celebrates the organizations who powered forward as Atlanta revved up. Featuring spotlights on Meals of LoveProtect Security, and Tommy Run.

Organizations Fighting Breast Cancer

Ford celebrates unique organizations powering the fight against breast cancer in the Atlanta area. Featuring spotlights on Join the Flock and I Will Survive.

Difference Makers for Veterans and First Responders

Ford salutes the people and organization’s who serve our nation’s heroes in the Atlanta area. Featuring spotlights on Merging Vets & PlayersHayden Hurst Family Foundation, and Top Dogg K9 Foundation.

WoW: Giving Back, Doing Better, Healthcare Reform & Ivanka In The House

In the Guest Chair: 

Dana Barrett & Anisa Palmer

Dana Barrett & Anisa Palmer

Anisa Palmer, Executive Director of I Will Survive, Inc. joined us in studio during hour one. Anisa told the story of losing her mother to breast cancer at a young age. During her second deployment in Iraq, Anisa saw a mirage of her mother, and thus began her journey to starting I Will Survive Inc. Founded in 2010 in Atlanta, IWS serves primarily the disadvantaged communities to provide economic support, prevention education, and health and wellness services free of charge. On April 6, IWS is hosting a Night of Fashion Charity Event at Callanwolde! If you’d like to attend, you can purchase tickets by clicking HERE.

During hour two, Jami Buck-Vance, Director of Corporate Responsibility and Community Partnerships for Cox Enterprises joined us in studio. Jami dished on the importance of being a part of a company with a purpose and a heart for giving back. She explained the many ways Cox Enterprises is celebrating women. From supporting local organizations, to highlighting women of all levels in the company, Cox Enterprises values the community and the women who help make it amazing.

Dana Barrett & Jami Buck-Vance


In the Local Headlines:

In the National Headlines:Dana Barrett & Jami Buck-Vance

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Where To Buy Breast Cancer Products?

When you are looking to buy breast cancer products, find out the best options at a great price with I Will Survive, Inc. When someone is diagnosed with breast cancer, they need a lot of support. There are many ways to help the patient with breast cancer and to show sympathy towards them. Using support items related to breast cancer is one of the ways to show support to breast cancer patients. But be sure to check the items you are purchasing, you don’t want to add more chemicals into their lives. There are many support items that we can use to celebrate being cancer free and to show support to loves ones currently battling in various stages of breast cancer. When you purchase support items from us, you help provide more care packages free of charge to low-income patients in need.

There are many non-profit charity organizations that provide support services to people who are suffering from breast cancer. IWS is one of the top-rated non-profit charity organizations that provide prevention education, economic support as well as health and wellness services to the people. The organization has an online store where you can purchase items that can be essential in showing support to breast cancer patients. The online store includes many items that are important for use. The Total Massage Gun in hot pink or light pink, is used for pain relief and workout recovery. It uses percussion therapy which helps in fast muscle recovery.

Some other items in the store are:

  • Hats
  • T-shirts
  • Massage gun
  • Journal, notebook
  • Stress ball
  • If you want a custom care package delivered to someone you love, reach out to us.

You can visit the online store to get these items today!